Over time, many people have asked how to sell new and used jewelry. Here are some ways that may help you, sorted from what usually delivers the most return on you investment.

Selling Jewelry & Crafts Yourself ~~ Having Others Sell Your Jewelry & Crafts
Helpful Books ~~ General Guidelines ~~ Make Money With Crafts

Selling Jewelry & Crafts Yourself:

I have found that the easiest way to get the most from pre-owned items is to sell them on Ebay.com or craigslist.org. If your jewelry has a high gold or platinum content, you may wish to find out how much two or more gold dealers will pay for it. Use this price for the minimum selling price on your auction.

  • Create an Ebay or Yahoo Store quickly and easily. Use Paypal to accept payments - with your first month free.
  • Sell on Ebay.com or Craigslist.org (these 2 sites seem to be the most popular).
  • Sell at craft or jewelry shows. A great ebook: Guide To Your Profitable Jewelry Booth. has many usful tips.
  • Make your own website. Our Free Website Guide gives great tips on how to create, host, and advertise your Web page for very little money. [This is the BEST way if you own a store!]
  • Advertise on a Internet auction (free auctions can be good - but beware of fraud)
  • Local classified ads (newspapers and Internet such as: CraigsList in their local for sale jewelry section)
  • Advertise on usenet in rec.crafts.marketplace or pdaxs.ads.jewelry
  • Have a party and display all your jewelry/crafts in an innovative layout. If you don't know how to get started, read Creating A Successful Jewelry Party Business.
  • Index card/poster advertisements in laundry mats and bulletin boards
  • Word of mouth
  • Yard sale
  • Community sales (church, school, firehouse, etc.)
  • Flea markets/swap meets/craft fairs/gem shows (depending on quality of jewelry)
  • Pay someone to make/advertise a website for selling jewelry. This is not recommended unless you have lots of jewelry to sell. (This isn't cost effective for small quantities - do it inexpensively). You may wish to offer barter or trades to retain more value.

Selling Jewelry & Crafts Yourself ~~ Having Others Sell Your Jewelry & Crafts
Helpful Books ~~ General Guidelines ~~ Make Money With Crafts

Having Others Sell Your Jewelry & Crafts:
  • Hire a student or friend to sell your jewelry at swap meets/craft fairs.
  • Sell your jewelry through a website which does all the work for you (create pages, manage secure credit card transactions, etc). This requires lots of jewelry.
  • Consignment: Some jewelers will accept consignment. Call first; make an appointment. Consignment rates vary. Find out how the merchant will display your merchandise. Having a contract is recommended.
  • Estate jewelers/pawn brokers: obtain several estimates. If selling an expensive diamond, it may be worth getting a GIA certificate.

Selling Jewelry & Crafts Yourself ~~ Having Others Sell Your Jewelry & Crafts
Helpful Books ~~ General Guidelines ~~ Make Money With Crafts


Helpful Books:

Selling Jewelry & Crafts Yourself ~~ Having Others Sell Your Jewelry & Crafts
Helpful Books ~~ General Guidelines ~~ Make Money With Crafts


General Guidelines

If you are selling pre-owned jewelry, here are some general guidelines. There is a large markup on jewelry due to the overhead costs moerchants incur in keeping such expensive, slow-moving inventory. Here are some general guidelines.
  1. If trying to sell to an individual, you will be lucky to receive two-third's of your original cost.
  2. If selling to a store, you will be lucky to receive one-third of your original cost.
  3. If you choose to buy for investment purposes, buy at as close to a wholesale cost as you can get.
  4. Fine jewelry made of solid gold and unusual high-quality gemstones tend to keep their value better. Unique and collectible items retain their value well also. Colored diamonds have increased in value over the past decade.
  5. If you are selling 10K, 14K or 18K gold, you may be able to sell your jewelry for more based on the value of the metal than the beauty of the jewelry piece. Consider going to a precious metal dealer. If you know the weight of your jewelry and its karat percentage as well as the current price of gold, you can determine how much the base metal of your jewelry is worth. For example, 18K gold is 75% gold; 14K gold is 58.5% gold. Multiply this by the weight and current gold price to figure out how much your jewelry is worth.

You may want to consider resetting stones or recasting metal if you want to update your jewelry collection.

In my recommendation, I observed Net-etiquette. Most other jewelry-related newsgroups, do NOT allow for sale ads. In addition, spamming newsgroups (or bulk emailing) can get your account deleted very quickly.

If you are interested in going into the craft business, please also visit Craft Scam Prevention & Business Tips, Business Fraud Prevention Tips and Crafting Links.

Selling Jewelry & Crafts Yourself ~~ Having Others Sell Your Jewelry & Crafts
Helpful Books ~~ General Guidelines ~~ Make Money With Crafts